Short answer: Social media marketing with Website Walae costs ₹10,000–₹40,000 per month in Lucknow. That covers strategy, designed posts, reels and account management. Paid ads are separate: Meta Ads management starts at ₹8,000 per month, and your ad budget goes directly to Meta.
Package Ranges at a Glance
| Service | Monthly cost | What it covers |
|---|---|---|
| Social media marketing | ₹10,000 – ₹40,000 | Content strategy, creative posts, reels, monthly management |
| Content creation | ₹10,000 – ₹30,000 | Copywriting, brand photography, creative direction, ad creatives |
| Meta Ads management | ₹8,000 – ₹25,000+ | Campaign setup, audience targeting, creative testing, lead generation |
| Video production | ₹15,000 – ₹80,000+ per project | Reels, product videos, commercial shoots |
Full details are on our pricing page.
Management Fee vs Ad Spend
This is the most common confusion we see. A management fee pays the agency to plan, create and run your content and campaigns. Ad spend is the money Meta charges to show your ads to people. Ask any agency to quote these separately, and make sure ads run from an ad account you own, so you can see exactly what was spent.
What Changes the Price
- Number of reels: reels need scripting, shooting and editing, so they cost more than static posts and usually bring the most reach.
- On-location shoots: shooting at your cafe, clinic or showroom gives far better content than stock images.
- Platforms: Instagram alone costs less than Instagram, Facebook and LinkedIn together.
- Community management: replying to comments and DMs daily takes ongoing time.
- Reporting: a monthly report on reach, enquiries and what to change next.
What Good Local Content Looks Like
For Lucknow's Caffeine & Cravings cafe, we shot cinematic rain-and-coffee visuals and a New Year offer campaign. For Frisky Panda, we produced coverage of the city's first kids' Dandiya festival. In both cases the content was shot on location with real people, which is what makes local audiences stop scrolling. You can see these reels on our work page.
Questions to Ask Before You Sign
- How many posts and reels per month, exactly?
- Are shoots included, or charged per visit?
- Who owns the Instagram account, Meta ad account and the content created?
- How will you measure results: enquiries, DMs, calls, or just likes?
- Is there a lock-in period, and what is the notice period?
Be cautious of any package that promises a fixed number of followers. Followers can be bought; customers can't.
Start With a Plan
Tell us your business, your audience and your monthly budget, and we'll suggest the mix of content and ads that fits it. Learn more about our social media marketing in Lucknow or start a project.
